Every WooCommerce growth tool in one plugin — from $149/year.
Every WooCommerce Growth Tool You Need. One WordPress Plugin. $149 a Year.
Auto Form CRM for WooCommerce is the complete WooCommerce growth platform — checkout funnel analytics, email capture, abandoned cart recovery, customer scoring, RFM segmentation, lifecycle tracking, revenue attribution, and 16 pre-built automations. Built for store owners by a former store owner. Inside WordPress. On your server.
- WooCommerce-native
- Real WC_Coupon objects
- Never modifies checkout
- Your server, your data
- Klaviyo-tier intelligence, plugin price
eCommerce
Store customers, analytics & automation
Last 30 Days
Revenue
$218,514
Orders
512
Avg Order
$192.65
Customers
180
New
137
All Time
Total Revenue
$5,358,174
Total Orders
45,017
Total Customers
32,048
Average LTV
$98.12
Revenue trend
+18.4%I Built This Because I Lived the Problem
I ran an online store before I built CRM software. Every tool I wanted cost a fortune.
I wanted to recover abandoned carts — that was one subscription. I wanted to know which customers were about to leave forever — another. I wanted to capture emails before checkout — another. I wanted to see where shoppers were dropping off so I could fix it — yet another. By the time I had everything I needed to actually grow my store, I was paying more for software every month than I was making in profit.
Worse, half the tools broke my checkout, conflicted with each other, or held my customer data hostage. Cancel one and I lost months of customer history.
So I built what I wished I had.
Auto Form CRM for WooCommerce is what one platform looks like when it's designed by someone who actually ran a store — not someone who studied the market from the outside. Every feature you'll see here exists because I needed it and couldn't find an affordable answer. The append-only DOM that doesn't break themes. The native WooCommerce coupon objects that work with every checkout extension. The smart skip logic so my own customers didn't see popups twice. These details aren't features — they're scars.
Now you don't have to live through them.
Ali
Founder of Auto Form CRM
Most WooCommerce Stores Pay More for Software Than They Make in Profit
Running a real WooCommerce store today means stacking subscriptions until your margins disappear.
Klaviyo
Segmentation & email automation
Privy / Justuno
Email capture
Glew.io / Lifetimely
Analytics
CartFlows / Beeketing
Checkout optimization
A CRM to tie it together
Customer record
Before you sell a single product
$400–$2,500/moThen each tool wants its own dashboard. Each one stores customer data in a different cloud. Each one breaks when you update WooCommerce. Each one wants you on a higher plan the moment you grow.
Auto Form CRM for WooCommerce replaces all of it with one WordPress plugin that lives on your server, costs $149 a year, and includes every feature at every tier.
The Tools You'd Stitch Together — Already Connected
Auto Form CRM for WooCommerce isn't a feature inside a CRM. It's a complete WooCommerce growth platform with ten interconnected modules sharing one customer record. Each module is fully built. Each one talks to the others. None of them costs extra.
Overview Dashboard
See your store’s health at a glance. Revenue, orders, AOV, new customers, lifetime metrics.
Checkout Funnel Analytics
Track every step from cart to thank-you page. Fire a workflow at any drop-off.
Email Capture Suite
Convert anonymous traffic into known contacts. 5 capture surfaces with native WC coupons.
Abandoned Cart Recovery
Recover carts that would have been lost. Automated email sequences with revenue tracking.
Customer Scoring
Identify your best customers automatically. 6 configurable rules, 5 score tiers.
RFM Segmentation
Auto-assign every customer to the right behavioral bucket. 11 segments, refreshed on every order.
Customer Lifecycle
Track every customer from lead to lapsed. 7 automatic stages, updated in real time.
Revenue Attribution
See which actions drove real dollars. Direct orders, cart recovery, capture surfaces.
Cohort Analysis
Watch retention and LTV evolve month over month. Standard CDP-tier feature, no add-on.
Pre-Built Automations
Install pre-built flows in one click. 16 ready to customize and publish.
Track Where Shoppers Drop Off — And Fire a Workflow at the Exact Moment
The Checkout Funnel module tracks six steps of every shopper's journey from cart to thank-you page. For each step, you see visits, drop-off rates, and the percentage of shoppers who made it from the start.
Analytics that just show you a chart are useless. Auto Form CRM lets you fire a workflow trigger at any step — send a recovery email an hour later, a discount code, or a personal note from the owner. The data and the action live in the same place.
See shoppers abandoning at "checkout validated"? Click Create workflow for Checkout validated right from the funnel breakdown.
Honest engineering
The tracker is read-only on your storefront. It never modifies WooCommerce checkout DOM. It never touches the payment flow. It only loads on cart, checkout, and thank-you pages — not your homepage, not your product pages, not your blog. You can disable it any time and your stored data is preserved.
Real numbers from a WooCommerce store in its first 30 days on Auto Form CRM.
859
Direct orders (30 days)
$108,687
Revenue tracked (30 days)
$126.53
Average order value (30 days)
plus $846 recovered from abandoned carts with 1 workflow active
Each metric grows as more workflows and capture surfaces go live. This is the floor, not the ceiling.
eCommerce
WooCommerce CRM — manage your store customers, analytics, and automations
From
To
Device
UTM Source
Funnel Sessions
4,820
Completed Orders
512
Abandoned
4,308
Overall Conversion
10.6%
Funnel Revenue
US$218,514
Funnel breakdown
Cart viewed
step id: cart_viewed
4,820
Visits
100.0%
vs start
Email captured
step id: email_captured
3,180
Visits
66.0%
Step rate
66.0%
vs start
1,640
Drop-off
Checkout started
step id: checkout_started
2,140
Visits
67.3%
Step rate
44.4%
vs start
1,040
Drop-off
Checkout validated
step id: checkout_validated
1,260
Visits
58.9%
Step rate
26.1%
vs start
880
Drop-off
Order placed
step id: order_placed
512
Visits
40.6%
Step rate
10.6%
vs start
748
Drop-off
Thank you page
step id: order_thankyou
498
Visits
97.3%
Step rate
10.3%
vs start
14
Drop-off
Configurable behavior
- Toggle individual steps on or off
- Set abandonment threshold in minutes (default: 60)
- Optional email capture overlay on the cart page
- Filter analytics by device and UTM source
Five Email Capture Surfaces That Don't Annoy Your Customers
This is the feature that replaces a $35 to $200 a month subscription on its own — five distinct surfaces, each built for a specific moment in the shopper's journey, and most minting a real WooCommerce coupon on submit.
Cart Coupon Gate
An inline panel above the "Proceed to Checkout" button. The highest-ROI surface because shoppers are already committed. Headline + email field + auto-applied coupon on submit.
Checkout Reveal Gate
Visually hides the checkout (CSS only — it still loads behind) and asks for email + name first. On submit, the gate disappears and billing fields are pre-filled.
Exit-Intent Saver
A slide-in overlay when a visitor moves to leave the cart or checkout. Captures their email, sends a recovery coupon, and gives you a chance to win them back.
Back-in-Stock Alert
Replaces the "Out of stock" message with an inline notify form. Auto-fires an email when stock returns. Captures demand that would otherwise vanish.
Post-Purchase Signup
A soft-signup card on the thank-you page for guest customers. One-click conversion of guests into known contacts, with a coupon for their next order.
Every surface uses real WC_Coupon objects, append-only DOM, and smart skip logic. Logged-in shoppers and frequency-capped visitors are never shown a popup twice.
Why this is different from Justuno, Privy, OptinMonster
Three engineering choices that come from running a real store.
Append-only DOM
Capture surfaces add overlays and inline panels around your existing WooCommerce templates. They never replace your theme’s templates. Update WooCommerce, change your theme, install an extension — the capture surfaces keep working.
Smart skip logic
Logged-in shoppers and frequency-capped visitors are skipped automatically. Your loyal customers don’t see the same popup three times a week. Your returning customers don’t get harassed for the email they gave you last month.
Native WooCommerce coupons
Every captured email mints a real WC_Coupon object — not a plugin-specific code in a separate database. The coupons work with every checkout extension, shipping plugin, tax plugin, and subscription extension you already have.
Configure every surface in plain settings — no code
A central coupon engine mints a unique single-use code per capture (discount type, amount, expiry, minimum cart, prefix, free shipping). Each surface has its own full settings panel and can override the defaults — starting with the highest-ROI surface, the Cart Coupon Gate.
eCommerce
WooCommerce CRM — manage your store customers, analytics, and automations
Email Capture Suite — turn traffic into known contacts
Five marketing-grade surfaces (cart gate, exit intent, back-in-stock, post-purchase, checkout reveal) that capture an email + name on your storefront. Each submission auto-mints a unique single-use coupon and fires a workflow trigger you can fully automate.
Append-only DOM
We never replace WooCommerce templates.
Smart skip logic
Logged-in & frequency-capped visitors skipped.
Native WooCommerce coupons
Real WC_Coupon objects, every extension.
Coupon engine defaults
Discount type
Amount
Expires after (days)
Min cart amount
Code prefix
Cart Coupon Gate
Inline panel above "Proceed to Checkout". Mints + auto-applies a unique coupon.
Headline
Subhead
Button label
Incentive label
Incentive type
Minimum cart total
Frequency cap (days)
Success message
Checkout Reveal Gate
ActiveHides the checkout (CSS only) and asks for email + name first. Pre-fills billing on submit.
Exit-Intent Saver
ActiveSlide-in overlay when the visitor moves to leave. Captures email + sends a recovery coupon.
Back-in-Stock Alert
ActiveReplaces "Out of stock" with an inline notify form. Auto-fires when stock returns.
Post-Purchase Signup
ActiveSoft-signup card on the thank-you page. One-click conversion of guests into contacts.
Email capture performance dashboard
Track per-surface performance in real time: views, submissions, conversion rate, coupons issued, coupons redeemed, and revenue attributed back to each capture. See which surface earns its place — and which one needs better copy.
Email Capture Performance
Per-surface views, submissions, coupons issued vs redeemed, and revenue attributed.
From
To
| Surface | Views | Submissions | Conv. % | Coupons Issued | Redeemed | Revenue Attributed |
|---|---|---|---|---|---|---|
| Cart Coupon Gate | 9,240 | 1,180 | 12.8% | 1,180 | 412 | $61,240 |
| Checkout Reveal Gate | 4,310 | 760 | 17.6% | 0 | 0 | $22,480 |
| Exit-Intent Saver | 6,820 | 540 | 7.9% | 540 | 156 | $19,760 |
| Back-in-Stock Alert | 1,540 | 388 | 25.2% | 0 | 0 | $7,310 |
| Post-Purchase Signup | 498 | 214 | 43.0% | 214 | 89 | $4,120 |
| Total | 22,408 | 3,082 | 13.8% | 1,934 | 657 | $114,910 |
Two Features Most Platforms Don't Have at Any Price
Two pieces of the WooCommerce CRM module deserve their own section because they're rare — even in expensive enterprise tools.
The What-If Calculator
The Simulation tab is a forward-looking conversion model. Drag sliders to model an uplift on each step of your checkout funnel — "what if I improve the Email Captured → Checkout Started rate by 4%?" Using your last 30 days as baseline, it projects:
- Projected orders vs actual orders
- Order delta and revenue delta
- Per-step projection across your full funnel
The platforms that offer this (CDPs, enterprise analytics) charge $1,000+ a month for it. Use it to answer: where should I focus next week? Where is the biggest revenue lift hiding?
Customer Journey Replay
Search any contact by name or email and walk through the exact sequence of funnel events they triggered — cart viewed, email captured, checkout abandoned, recovered, ordered. You see the path one specific customer took. You see where they got stuck. You see what brought them back.
Most analytics show you aggregates. This shows you a single customer's full story. Useful for sales calls, useful for refund disputes, useful for understanding why someone churned.
- Cart viewed→
- Email captured→
- Checkout abandoned→
- Recovery email opened→
- Order placed
eCommerce
WooCommerce CRM — manage your store customers, analytics, and automations
What-if calculator
Drag the sliders to model an uplift on each step's conversion rate. We use the last 30 days as baseline.
Projected impact
Per-step projection
RFM Segmentation, Customer Score, Lifecycle Tracking — All Automatic
Every WooCommerce customer carries three layers of intelligence that update automatically with every order, refund, and cancellation. No setup required beyond installing the plugin.
Customer Score — five tiers, 0 to 100+
Default scoring rules (all editable)
- 10 points per order placed
- 20 points if lifetime spend ≥ $200
- 15 points for repeat customers (2+ orders)
- 10 points if average order value ≥ $75
- 15 points if last order within 30 days
- 20 points if order count ≥ 5
RFM Segmentation — 11 behavioral buckets
Each customer's Recency, Frequency, and Monetary scores (1–5 each) are calculated as quintiles against your entire customer base. The combined score auto-assigns one of eleven segments — each with a defined R/F/M range and a clear marketing implication.
eCommerce
WooCommerce CRM — manage your store customers, analytics, and automations
RFM Analysis
Recency, Frequency, Monetary segmentation — 2,920 customers analyzed
Champions
214Bought recently, buy often, and spend the most
Loyal Customers
386Spend good money with us often
Potential Loyalists
298Recent customers with above-average frequency
Recent Customers
342Bought most recently but not often
Promising
256Recent shoppers who haven't spent much
Need Attention
287Above-average RFM but not buying recently
About to Sleep
264Below average recency, frequency, and monetary
At Risk
198Spent big money and purchased often but long time ago
Can't Lose Them
89Made biggest purchases and often but haven't returned
Hibernating
312Last purchase was long ago, low frequency, low spend
Lost
274Lowest recency, frequency, and monetary scores
Customer Lifecycle — 7 stages
A real production store running on Auto Form CRM shows 92.1% First-Time Buyers in their lifecycle dashboard — telling them instantly that their next revenue lever is repeat purchase activation. Without this dashboard, they'd be guessing. With it, they know exactly which segment to target next.
eCommerce
WooCommerce CRM — manage your store customers, analytics, and automations
Customer Lifecycle
Seven automatic stages — 2,920 customers analyzed, updated in real time
Distribution of all customers across lifecycle stages
Lead
70
2.4%
First-Time Buyer
2,689
92.1%
Repeat Buyer
82
2.8%
Loyal
32
1.1%
VIP
12
0.4%
At Risk
20
0.7%
Lapsed
15
0.5%
Biggest opportunity: 92.1% of customers are First-Time Buyers. Your next revenue lever is repeat-purchase activation — fire a post-purchase workflow to move them into Repeat Buyer.
Track Which CRM Actions Generate Real Dollars
Most store owners can't tell you which marketing actions actually made them money. They can tell you what they tried. They can guess. They can't measure. Auto Form CRM solves this with Revenue Attribution and Cohort Analysis built in.
Revenue Attribution
Every order placed gets attributed to the action that drove it. A real store tracked $109,533 over the last 30 days:
Small percentage for cart recovery — but the dollars are real, recovered from carts that would have been abandoned. As more capture surfaces and workflows go live, the recovered revenue grows. The reporting is already in place to measure it.
Cohort Analysis
Customers grouped by their first purchase month — track retention and lifetime value evolution over time. See which cohorts repeat-purchase and the long-term effects of campaigns on customer quality, not just acquisition volume.
| Cohort | Customers | Avg LTV | Avg Orders | Repeat Rate |
|---|---|---|---|---|
| Month A | 920 | $201 | 1 | 0% |
| Month B | 7 | $339 | 1 | 0% |
This is what enterprise CDPs charge thousands of dollars to provide. It's built into Auto Form CRM.
eCommerce
WooCommerce CRM — manage your store customers, analytics, and automations
Revenue Attribution
Every order attributed to the action that drove it — last 30 days
Total Attributed Revenue
$109,533
Attributed Orders
865
Direct Revenue
$108,687
Recovered Revenue
$846
Revenue by source
Tracking ready — no revenue attributed yet
As more capture surfaces and workflows go live, attributed revenue moves from these channels into the breakdown above.
Install Klaviyo-Tier Automations With One Click
You don't need to build automations from scratch. Auto Form CRM ships with 16 pre-built workflow templates for WooCommerce stores, ready to install as drafts you can customize before activating.
Each template is one click to install. Each one is a draft until you publish, so you can adjust copy, timing, and conditions before customers see it. Each one ties into the rest of the platform — the abandoned cart recovery uses real WC coupons from the coupon engine, fires on real funnel events from the tracker, and updates customer scores when conversions happen.
The Settings Page That Doesn't Feel Like a Trap
Auto Form CRM for WooCommerce ships with safe defaults that just work — with the ability to customize anything.
Auto-create contacts from customers
On by defaultEvery WooCommerce customer becomes a CRM contact using their billing email, updated on every order.
Auto-create deals from orders
Off by defaultOnly turn this on if you actively manage orders through your CRM pipeline. Most stores don’t need this.
Sync order notes
Off by defaultTurn on if you want customer-facing notes to flow into the contact timeline.
Auto-tag customers by behavior
On by defaultApplies tags like Repeat Customer, VIP, or At-Risk based on purchase history. Powers segmentation, RFM, and lifecycle dashboards.
No retroactive writes
Changing a setting only affects future orders. Past records stay exactly as they are.
Reversible
Toggle anything off any time. The existing records stay put — no data destruction, no surprise wipes.
Safe defaults
Auto-creating contacts is on. Auto-creating deals is off. Run the platform productively without changing a single setting.
How Auto Form CRM Compares to the Stack You're Paying For
| Auto Form CRM | Klaviyo | Privy / Justuno | Glew / Metorik | |
|---|---|---|---|---|
| Pricing | $149/yr flat | $150–1,500/mo | $35–200/mo | $65–250/mo |
| 5-surface email capture | Limited | |||
| Marketing automation | ||||
| Checkout funnel analytics | Limited | |||
| RFM segmentation | Limited | |||
| Customer scoring | ||||
| What-if simulator | Enterprise | |||
| Native WC_Coupon objects | Plugin codes | |||
| Data on your server | ||||
| No per-contact pricing |
Auto Form CRM vs Klaviyo
Klaviyo dominates eCommerce email — for good reason. But it’s priced for enterprise: $150–1,500 a month, tied to your contact count so growth gets punished, with data in their cloud you rent access to. Auto Form CRM gives you the equivalent stack — segmentation, automation, capture, scoring, analytics — for $149 a year, on your server, with no per-contact pricing.
Auto Form CRM vs Justuno / Privy / OptinMonster
Capture tools run $35–200+ a month and only do one job. Auto Form CRM includes a full 5-surface capture suite with native WooCommerce coupons as one feature of a broader platform — and the coupons work with every checkout extension you already have, because they’re real WC_Coupon objects, not plugin-specific codes.
Auto Form CRM vs Glew / Metorik / Lifetimely
Analytics tools start at $65–250 a month. They tell you what’s happening but not what to do. Auto Form CRM gives you the same analytics — funnel, cohort, LTV, segmentation — and lets you fire automated workflows directly from the dashboard. Analytics that can act, not just report.
Auto Form CRM vs the typical stack
A typical mid-sized store pays $400–800 a month combining automation, capture, and analytics tools — $4,800 to $9,600 a year, minimum. Auto Form CRM replaces that stack with one plugin for $149 a year (Personal) or $499 a year (Agency, 50 sites). The savings aren’t the point. The simplicity is.
Replace $400 a month in subscriptions with one $149 a year plugin.
Designed for Operators, Not Vendors
This page is dense because the feature set is dense. But the audience is specific.
Stores scaling past their first $100K
You’ve outgrown the “free plugin for everything” phase. You’re hitting the $200–500/month subscription wall and dreading your tool bill. You need the depth without the cost.
Multi-product stores with complex behavior
You sell more than one thing. Customers come back for different products. You need segmentation that understands category affinity, RFM that captures real patterns, lifecycle tracking that sees the full picture.
Subscription & repeat-purchase models
RFM analysis, customer scoring, and lifecycle tracking are most valuable when customers have time to behave. Subscription stores, consumables, and repeat-purchase products are where these features compound the most.
Agencies managing client stores
The Agency tier covers 50 sites for $499 a year. Deploy the same growth platform across every client store. Standardize your reporting. Standardize your automations. Bill for it as a service.
Owners burned by tools that broke checkout
Auto Form CRM is read-only on your storefront. Append-only DOM. Native WooCommerce coupons. None of the engineering shortcuts other tools take. If a capture popup ever conflicted with your checkout, this is built for you.
Stores fighting cart abandonment
If you watch carts get added and customers walk away without buying, this is built for you. Exit-intent capture, cart coupon gate, automated recovery emails with real WooCommerce coupons, and a what-if calculator that shows you exactly which step to fix first.
The Questions Store Owners Actually Ask
No. The Checkout Funnel tracker is read-only — it listens to events but never modifies the WooCommerce checkout DOM or payment flow. The Email Capture Suite uses append-only DOM — adding overlays and inline panels around your templates, never replacing them. Coupons are real WC_Coupon objects, so they work with every checkout extension you already have.
Yes. The platform integrates natively with WooCommerce orders, and subscription renewals are tracked just like one-time orders — they update customer score, contribute to lifetime value, advance lifecycle stage, and fire workflow triggers. Active subscription support is built in.
Your customer data stays in your WordPress database, on your server, exactly where it always was. Auto Form CRM is a self-hosted plugin — your data was never in our cloud. Cancel any time, uninstall any time. Your contacts, orders, and customer history stay.
No. Install like any WordPress plugin. The CRM Sync settings have safe defaults that work for most stores out of the box. Capture surfaces install with pre-written copy you can edit. Workflow templates install as drafts. You can be running a full WooCommerce growth platform within 30 minutes of installing.
FluentCRM treats WooCommerce as a sync source — pulling in orders and customer data for email marketing. Auto Form CRM for WooCommerce treats WooCommerce as the foundation of a complete growth platform — with checkout funnel analytics, 5-surface email capture, 16 pre-built automations, customer scoring with configurable rules, RFM segmentation, lifecycle tracking, revenue attribution, cohort analysis, and a what-if simulator, all built around WooCommerce. Different depth, different positioning.
No. The Checkout Funnel tracker only loads on cart, checkout, and thank-you pages — not your homepage, not your product pages, not your blog. The Email Capture surfaces respect smart skip logic so they don't fire for logged-in or frequency-capped visitors. Database queries are optimized and tested on production stores tracking 900+ customers per month.
You can run them in parallel during a migration period. Auto Form CRM doesn't require you to disconnect anything. Export your contacts from your existing platform as CSV, import to Auto Form CRM, run both for a month while you set up workflows, then disconnect the expensive one. Your data stays portable throughout.
The live demo at hi.fan/afc lets you click around a fully-configured store without signing up for anything. No trial period needed — there's no SaaS to gate. Buy the plugin, install it, and if it doesn't fit your needs in the first 14 days, our refund policy covers you.
Click "Install as Draft" on any template and it's added to your workflow editor as a draft. You can customize the copy, timing, conditions, and actions before publishing it. The template provides the structure (trigger → wait → email → tag, for example) and you fill in the specifics. Then publish when ready.
Yes — full CSV export of contacts, orders, and customer attributes. Plus full REST API access at /wp-json/auto-form-crm/v1 for integrating with external tools, building custom reports, or migrating to another platform later if you ever need to.
The WooCommerce CRM Module Plugs Into Everything Else
Every other module is built around the contact record that the WooCommerce features populate. Here's how they connect.
Contact Management
Every WooCommerce customer becomes a unified contact record with order history, segmentation, and conversations.
Learn more→Workflow Automation
Build custom workflows triggered by WooCommerce events, customer score changes, or RFM segment transitions.
Learn more→Email Campaigns
Send segmented campaigns to RFM segments, lifecycle stages, or customer score tiers.
Learn more→Tags
Auto-tag customers by behavior (VIP, Repeat Customer, At-Risk) for fast filtering.
Learn more→Custom Lists
Build dynamic lists from RFM scores or order behavior — like buyers in the last 30 days but not 60.
Learn more→Custom Fields
Extend the contact record with any data your store needs.
Learn more→Live Chat
Capture chat conversations and attach them to the contact record automatically.
Learn more→Meeting Scheduling
Book sales calls or consultations linked to specific high-value customers.
Learn more→Integrations
Connect Google Calendar, Zoom, Microsoft, Mailgun, Twilio, and more.
Learn more→The WooCommerce Growth Platform You Wish You Had Found Years Ago
Auto Form CRM for WooCommerce gives you the marketing automation depth of Klaviyo, the email capture power of Privy, the analytics intelligence of Glew, the funnel optimization of CartFlows, and the customer intelligence of an enterprise CDP — all in one WordPress plugin, on your server, for $149 a year.
Every feature included at every tier. Unlimited contacts at every tier. Your data, your rules, your exit anytime.
Install in minutes. Cancel anytime — though your customer history will stay either way, because it lives in your WordPress database where it always did.
Read the DocsBuilt by Amora Digital (KVK 99536811) in the Netherlands. Made for WordPress. Tested on real production stores tracking $100,000+ in monthly revenue. Designed by someone who ran an online store and lived every pain point in this product.