Email Analytics

Opens, clicks, bounces, and campaign statistics.

Overview

Email tracking records opens and link clicks using tracking pixels and wrapped links. Campaign stats surfaces delivery metrics, engagement, and errors such as bounces where available.

Where to view

Open a campaign’s stats page from the campaigns list. Individual email events can also feed workflow triggers (Email opened, Link clicked, Email bounced, Unsubscribed).

Implementation involves EmailTrackingService on the server plus tracked URLs in outgoing messages.

Related: Email delivery settings.